⚠️This is for established home transformation contractor businesses only—specifically remodelers, landscapers, hardscapers, flooring pros, custom upgrades (cabinets, closets, built-ins, etc), and similar trades. ⚠️

The Lead System Built for Remodelers Who Are Tired of Marketing Bullsh*t

**The Done-for-You STRATEGIC REMODELER Marketing System uses paid ads and a fine-tuned CRM to bring you consistent High-Quality Inbound Leads**

—Without Wasting Your Time, Money or Sanity—

🌭If your Lead Pipeline’s as dry as a Home Depot hot dog, READ ON! 👇👇👇

P.S. I love you but - just a heads up, this program ISN'T for solo operators or handyman side hustles.

The Strategic Remodeler Marketing system is for established companies with a team, a portfolio, and a willingness to put skin in the game to keep a steady pipeline of REAL inquiries for REAL work by REAL homeowners so your team stays busy and your 2025 revenue sky rockets. Sound like you? Read on, my friend!

You’re in the business of building beautiful things.

You know your way around a jobsite- no problemo, señor.

But ad dashboards, pixel tracking, CRMs and lead pipelines make you want to take a sledgehammer to some sheetrock...

(is it demo day yet?)

SERIOUSLY, WHY DOES MARKETING HAVE TO FEEL LIKE ANOTHER FULL-TIME JOB?

If you're still crossing your fingers and saying your Hail Mary's…

waiting on referrals,

sticker bombing the town with flyers, yard signs and business cards,

or panhandling "FREE ESTIMATE" posts on Facebook, Insta and NextDoor feeds

...that's not lead-gen...

Its wishful thinking with a hefty side of burnout.

What you need is a Proven System to book more appointments & close more HIGH-VALUE Remodeling Projects—

without wasting time on marketing bullsh*t that takes forever to figure out and then doesn’t even work.

Hey! I'm Melanie

**At Strategic Solutions, we build lead gen marketing systems specifically for remodeling contractors that actually get results.**

Pinky Promise!

The Market Is Heating Up—Are You Ready?

The latest industry reports predict a major rebound in residential remodeling in 2025.

That means homeowners will be chomping at the bit and looking for companies like yours—but only the most visible businesses will win the jobs.

The Fastest-Growing Remodelers Have a System—Do You? 🤔

Imagine waking up each day to an inbox full of new job inquiries from qualified homeowners who are seriously ready to talk about options and sign a contract —

⛔😒No more chasing cold leads.

⛔💀No more wondering if your “Free Estimates!” flyer is blowing down Main Street.

⛔📇No more hoping someone on NextDoor screenshots your post and shares it with their cousin before it disappears into the algorithm abyss.

⛔💸No more wasting money on marketing strategies that fall flat

And definitely no more wasting time on crap leads who “just want a ballpark" or worse, don't even answer the damn phone.

Just real leads. Real people. Real projects.

On autopilot.

((While you’re eating tacos in your truck🌮😏))

🔎 What We Do: More High-Quality Leads, Less Work for You

With the No BS Strategic Remodeler program from Strategic Solutions, we don’t just “run ads.”

We build a fully-loaded DONE-FOR-YOU online marketing machine that attracts, captures, qualifies, and follows up—so you don’t have to do all that grunge work and instead can focus on what you do best >>> Closing deals and building beautiful things.🏡

The Strategic Remodeler marketing program includes:

✅ Google Ads That Capture Ready-to-Sign Customers... with strategic campaigns that make sure you not only show up, but stand out and outshine the competition when your perfect customer already has a project in mind and is actively looking for a contractor.

✅Facebook+Instagram Ads That Actually Work... because relying on waiting around for someone to Google “remodelers near me” is missing out on 90% of the potential market.

Social Media ads reach homeowners before they are even thinking about a project with scroll-stopping visuals that show off your best work and get people thinking, “Damn, I want that.”

Even if remodeling wasn’t on their radar—now it is.

And anytime someone visits your website, clicks your ad, or watches a video... BOOM—they’re added to a 90+ day unique ad sequence that follows them around online dripping out fresh content that keeps YOU top of mind and the next time they think “Maybe we should redo the kitchen…” guess who they think of?

(this is what us marketing geeks call 'retargeting', and its some magical unicorn sh*t 🦄)

✅ Our Proprietary Done-for-You CRM System that automatically follows up & nurtures every lead from first contact to final review... because sticky notes are not a lead management system.

Whether it’s a new inquiry, a reminder for someone who didn’t book, or a check-in on that guy who ghosted after his estimate—we’ve got an automation for that and we make sure there is no leaky funnel letting perfectly good leads disappear into the fluff (or worse, getting comfy in your competitor's pipeline instead of yours).

We turn rehashing from a time consuming chore into an automated, run-in-the-background SOP for your biz.

✅ Automated Lead Categorization & Team Scheduling... Our Strategic Sync backend CRM system filters out the duds so you only spend time (and ad budget) on real prospects and easily get them scheduled with your team before the other guys do.

✅ Email Marketing to Stay Top of Mind... because not every lead is ready to say yes on day one–but we make sure they remember your name and are confident in your service when they finally are ready to swing the hammer

💡THE NO BS DIFFERENCE?

Most “lead gen” agencies dump a list of names in your inbox and call it a day.

We don’t just bring in leads—

we bring in the RIGHT ones and stick around to make sure they close.

Cause when you win, we win.💪

We know that working with an ads manager can be daunting. Too many entrepreneurs have been taken to the cleaners with other "guru" agencies who give a fancy sales call, then pass you down the chain to a junior ads manager who has no clue what they're doing, nor do they really care about results. (When an ads manager gets paid regardless of results, where's the motivation to do it well?). Exactly! There isn't much...

That's why our philosophy is simple: We bring you in more in revenue than you pay in fees…or you don’t pay at ALL.

Not only do our Performance-Model Ads work well for us, it gives our clients peace of mind knowing that we'll never lose the motivation to ensure you're getting the positive ROAS you really want.

What's the Catch?

The only "catch" (if you want to call it that), is that we can't offer it to everyone. We do want to ensure it's a good fit and that we have the necessary ingredients to build campaigns that will simply crush it (AKA an offer that sells plus the pieces in place to ensure it's success). A setup fee may apply if these are not in place.

Each day it feels like moola is getting flushed down the toilet with no real results.

Here's the thing - When Facebook™ ads work, they work EXTREMELY well! But for most entrepreneurs? Finding a strategy that converts is an online labyrinth of confusion.

Maybe you've listened to the podcast gurus...Taken the DIY programs...Tried to build a funnel yourself...

None of it is turning the profit you imagined.

At this point you just need a set of expert eyes to give you customized advice for your specific funnel, NOT a cookie cutter solution that may (or may not!) work.

Sounds too good to be true? Fair.

I talk to way too many businesses who have been burned before...

...by the “Facebook ads guy” who just clicked boost post and cashed your check…

...or by the “marketing manager” who made CTR, CPC, and CPM sound like the Holy Trinity— but couldn’t tell you why your phone still wasn’t ringing…

...and that smooth-talking “CRM expert” who handed you a login and said “good luck”…

You're not wrong to be skeptical.

But that’s exactly why I built

The Strategic Remodeler—to do things differently.

(Because I know exactly how the other a**holes are)

Real strategy.

Real results.

No fluff.

Just one hard-working lead machine backed by someone who actually gives a damn about your business

🎯 Not Just More Leads—The Right Leads

📊 More Leads ≠ More Revenue

CTR, CPC, and “cost per lead” don’t mean sh*t if the leads suck.

If your ads guy brags about vanity metrics but never checks if those leads are actually legit and ready to hire, you’re not growing—you’re just bleeding budget.

I use a data-driven approach that tracks the actual quality of every lead—not just how many fill out a form.

We'll know who’s qualified, who’s ready, and who’s worth your time so you don’t waste energy chasing tire-kickers, time-wasters, or annoying job-seekers and solicitors.

Because clicks don’t pay the bills—

contracts do.

🛠️ Here’s some in the trenches examples of what THE STRATEGIC REMODELER Program looks like in action:

✔️ One remodeler was getting tons of “leads” in the form of contact form submissions, but half were subcontractors looking for jobs—not homeowners. We reworked targeting and messaging and added form filters to automatically screen out unqualified leads. That way the company’s sales rep wasn’t wasting time calling and leaving voicemails for crap leads and job seekers and their ads dashboard wasn't inflating "lead" results. Once quality improved we were able to scale the ad campaign because we had carefully fed the algorithm the right data on who to find for us. The next month, revenue increased 200%

✔️ Another company was wasting hours on spam Google leads with fake phone numbers. We updated some Google campaign settings, added honeypots to forms, and cleaned up the targeting with pinpoint precision for their regional service area. Cost per lead went up slightly since we reduced the quantity of shit leads, but cost per QUALIFIED lead dropped significantly, the team quit wasting time trying to contact duds and could focus on actually closing real sales leading to an immediate month-over-month increase in revenue.

💡 THE LESSON?

Most agencies focus on basic campaign deployment, hype up vanity metrics in their reporting and call it “marketing”.

But you’re not here to get as many impressions as a Kardashian on a jet ski— you’re here for booked jobs.

We don’t care how many people saw your ad. 👀

We care how many signed the contract. 📜✍️

Our focus is on what actually grows your revenue: real, ready-to-hire homeowners who want what you’re building.

Ok my friend, you don't have to read the next section.

You may already be convinced that we've got what you need here at Strategic Solutions.

If so, smash that 'book now' button and grab your spot on my calendar for a no BS strategy sesh THIS WEEK to go over the Strategic Remodeler program in more detail and see if its a good fit for your biz.

But if you aren't ready for that level of commitment yet, read on.

Might as well learn something most people in the remodeling industry haven't caught on to yet while you're here.

**📈 The Overlooked Ad Strategy Separating Booked-Out from Burnt-Out Remodelers**

Want to know the secret weapon behind the busiest remodelers in town?

Here's the deal - most remodelers running paid ads are playing the Google-only game.

They sit around waiting for someone to search “bathroom remodeling company near me” and hope it leads to a call.

Sounds right?

But the problem is, that strategy only taps into a tiny slice of the potential market out there.

See here’s the thing.

Marketing 101 will tell you that local service pros should focus on Google ads.

And that’s solid advice... if you’re a plumber or HVAC tech.

Those services solve urgent problems.

People only look for them when they need them.

But remodeling?

Or really any home transformation service (👀 looking at you landscapers, hardscapers, interior designers, painters, cabinet makers, flooring specialists, tile pros, deck builders, sunroom installers... this is for you too.)

That’s different.

Your service fulfills a DESIRE more than a need.

And desires don’t wait for emergencies—they come from inspiration.

From the power of suggestion.

From seeing something and thinking: “Damn. I want that."

This is where Facebook ads do something Google CAN’T >>> They plant the seed. 🌱

🖼️Picture this:

A homeowner is sipping coffee, scrolling Facebook or Instagram, and BOOM—your latest home transformation hits their feed 🤳🏼

Suddenly they’re thinking:

💡“Wow, that kitchen is gorgeous”

💡“Holy sh*t, I want a deck like that.”

💡“I didn’t even realize I wanted to add on a sunroom... until I saw that ad.”

💡“We've been talking about finishing the basement like that for YEARS!”

💡“Ahh a sunroom like that could be my home office- not more dining table zoom calls”

💡“OK, I NEED that bathroom!“

They click out of curiosity—and just like that, you've got them in your pocket (or shall I say, pipeline). 😙🤌

They’ve seen your work.

They’ve felt the pull.

You’ve sparked the desire...

Made them drool...

We made them want it—and we don’t stop there.

Because now the real system kicks in:

✔ We give them an easy way to reach out right then and there ("Click here to schedule your FREE design consult and estimate")

✔ And if they don’t bite yet, no worries—now they know your name and they’re a part of your ecosystem

✔ Our social media retargeting ads follow up with more jaw-dropping projects, trust-building testimonials, and helpful education until your brand, and the beautiful transformations you create, are burned into their brain.

We educate, inform, entice, and reassure them.

We make YOU the only one they think of.

We keep showing up again and again feeding them drool-worthy content that makes it so that dream project of theirs can’t get out of their head.

And they just gotta have it!

Strategic retargeting keeps you in their feed (without looking like a pushy easy-to-ignore ad) ‘til they’re ready to pull the trigger. We craft these posts to feel like regular content from a brand they already trust, not some loud, desperate sales pitch.

Just the right mix of familiar and irresistible.

So they keep seeing you.

Again and again.

Until you’re the only one they think of when it’s time to remodel.

And when they DO finally search on Google? You’re there too!

With ads crafted to grab their attention, speak to their desire and steal the click that turns into an inquiry form being filled out and your sales guy punching their address into his phone so he can go talk to them.

They recognize you and you immediately outshine the competition– strategically reinforcing your brand and keeping your competitors out of sight.

🔍 And What If They Do Google You First?

They’re already thinking about remodeling.

So they head to Google and type in “deck builder near me"

Boom—your ad pops up. Right there at the top of the screen.

Not some generic search result listing that gets lost in the noise.

A headline that grabs their attention.

A clear, strategic message that makes them click your site over the competition.

Now they’re on your website.

They poke around.

Maybe they bounce.

No form filled. No call made. But here’s where it gets good…

Because your site is set up right—with that magic little tracking pixel—

as soon as they open Facebook or Instagram…👀 Guess who’s showing up in their feed?

You.

With jaw-dropping before-and-afters.

With⭐⭐⭐⭐⭐ testimonials from happy clients

With that bathroom reno that makes them drool.🤤

You’re showing up again and again like, “Hey girl... still thinking about that remodel?”

(But, you know, less creepy)

This is the magic of retargeting as a key component of your marketing strategy.

No out-of-sight-out-of-mind bullshit here. 💩

It’s what turns browsers into buyers.

It’s like when you search “new drill” one time, and suddenly every ad online is like:👀 “Hey bro, still thinking about me?”

That’s the magic of smart tracking—and your business should be doing it too.

👉 The result?

More booked estimates, more high-ticket remodels, and fewer dud leads whose dreams are bigger than their bank accounts.

That's why our philosophy is simple: We bring you in more in revenue than you pay in fees…or you don’t pay at ALL.

Not only do our Performance-Model Ads work well for us, it gives our clients peace of mind knowing that we'll never lose the motivation to ensure you're getting the positive ROAS you really want.

What's the Catch?

📲 The “Set It & Scale It” Ad Strategy (No Daily Posting Required!)

But Wait, If I'm Using Facebook Ads Doesn't that Mean I Need To Post on Social Media like alllllll the time?

A lot of contractors worry that running Facebook ads means they have to be constantly posting on their social media pages.

Nah - leave that for the Gen Z TikTok influencers.

Here’s the truth: most of your dream clients won’t even visit your page before reaching out.

Why?

Because our ads go to them.

Right in their feed.

And the actual reach of your real-time organic posts is minimal. That means even when you do post, most of your followers don't even see it

The STRATEGIC REMODELER stacked social media ad strategy creates an evergreen marketing ecosystem that makes you omnipresent without constantly having to come up with new content.

We’re talking 24/7 visibility with fresh content in your newest prospect’s feed—with zero social media effort required from you.

Basically we use promoted posts to weasel our way into your audience’s newsfeed while they’re sitting on the toilet, waiting for take out, or avoiding their inbox... even if they aren't a direct follower of your pages.

We carefully curate the dripped content in a way that they aren’t getting annoyed with the same ad over and over.

No.

Its a carefully designed experience that mixes education with project examples and testimonials so that they see new stuff all the time across 90 days (or more).

This is smart, non-spammy, set-it-and-scale-it advertising.

Not “let’s hope someone stumbles across our page and magically converts.”

📸 What You DO Need:

✅ A few simple before and after project photos and short video clips (I'll show you how to make this easy with nothing more than your phone)

✅ A basic website or landing page to capture leads (we build this for you in our pipeline system)

✅ A commitment to responding to leads quickly (we help automate this too)That’s it. No dancing on Reels. No daily posting. Just a system that gets your sales guys out in the field running estimate appointments and closing deals so your team can get back to building cool sh*t instead of recreating the latest trending social fad.

That's why our philosophy is simple: We bring you in more in revenue than you pay in fees…or you don’t pay at ALL.

Not only do our Performance-Model Ads work well for us, it gives our clients peace of mind knowing that we'll never lose the motivation to ensure you're getting the positive ROAS you really want.

What's the Catch?

😎 How About It—Want To Tag Me In?

If you've made it this far down the page, I know I've gotten your attention.

You must be my kind of people and we should probably spend some one-on-one time talking about YOUR biz and answering your questions about how the STRATEGIC REMODELER marketing system can work for you.

Hopefully by now its pretty clear that I’m not your average marketing agency.

I don’t hand off your account to an undertrained and uninvested VA or slap together a one-size-fits-all strategy and then not touch your account until its invoice and reporting day (caution: this is unfortunately what a lot of ads managers do, my friend so please beware!)

I work 1-on-1 with a tight crew of remodeling companies across the country to build lead-gen systems that are custom, profitable, and built for the long haul.

If this page is live and my ads brought you here, good news: That means I’ve got an opening, which doesn't happen too often.

As you’re reading this, I’m on Zoom interviewing potential companies for this system.

But I only take on a couple new clients at a time and when my client roster fills up? I shut this self-promotion shit down and get busy making magic for the crew I’ve already signed.

So don’t assume I’ll be available when you finally “feel ready.”

If this is what you want. Smash that button below and get on my calendar for a call THIS WEEK so you don’t miss out.

If you want a true marketing partner who will set you up with a system that books you more high-quality leads without the marketing headaches, hit the button below.

So, What’s It Like to Work With Us?

✅No Cookie Cutter Crap: We don’t do “one-size-fits-all” strategy. Your business, ideal projects, and location matter. And your entire strategy and online presence will be fully customized to you and your company.

✅ No Budget Burning Bullshit. Every campaign is optimized for real leads that turn into real appointments that turn into real customers. I’ll work in the back end of your CRM, not just in the ads managers and report actual results and strategize next steps to stay ahead of the ever changing digital curve. If the data sucks, I don’t sugarcoat it—I fix it. I’m not here to babysit clients’ ad accounts. I’m here to build something that will last.

✅ I only work with companies I truly believe will benefit: If we aren’t a good fit, I’ll let you know. Seriously, it's not worth either of our time to try and force anything that doesn’t feel right. Just like you turn down ceiling fan installs or tiny patch jobs that aren’t worth the squeeze, I only say yes when it’s the right fit for us both.

✅ Exclusive Territory Guarantee: Once you’re in, you’re in. I offer complete exclusivity within your local market - that’s right, once you’ve claimed me as your very own marketing partner I’ll refuse to work for anyone who is a direct competitor in your region. No two-timing here—I’m your ride-or-die marketing partner. It’s in the contract.

🚀 Ready to Book Bigger Projects with Less Bullsh*t?

If you're done guessing, stressing, hoping, and praying you get leads and jobs to keep the team busy this year...

If you want a system that feeds your business while you get back to doing what you do best...

If you want to look like the professional you actually are...Let’s talk.

Its time to UNF*CK YOUR MARKETING and build you a lead-gen system that prints money in 2025.

A Word from Our Clients:

We are proud to have served clients who have been featured on:

Hey there, Melanie here!

I'm the wizard behind the lead gen curtain, the brains behind Strategic Solutions, and the slightly sarcastic strategist who actually gives a damn about your marketing.

I help home remodelers build lead gen systems that work harder than your cousin Steve on demo day. (No offense, Steve.)

But let’s back up. I wasn’t always in the marketing game.

Before this, I was a public school teacher with a master’s degree in Curriculum & Instruction. For 13 years, I wrangled kids, ran data reports, built systems, and turned chaos into results.

Turns out that skillset translates beautifully into building marketing machines that make contractors say, “Holy sh*t, where have you been all my life?”

Because good marketing?

It’s not posting memes and expecting leads.

Or hoping Susan at the PTA sends a referral your way.

It’s data. Systems. Action plans. Results.

I took a chance on myself, traded the whiteboard in for ad dashboards, and started helping entrepreneurs grow their businesses.

Since then, I’ve managed campaigns for ecomm brands, coaches, course creators—even a British music festival. But nothing lights me up like working with home transformation specialists.

I didn’t plan to niche into remodeling (even though I've admittedly always been slightly obsessed with HGTV... what can I say, beautiful spaces make me swoon🤩). But after running wildly successful campaigns for a few local home pros—and building CRM systems so good their wives sent me thank-you texts cause they're stress and hustle went from 10 to 1—I knew I’d found my people.

You’re not afraid of hard work. You build beautiful, lasting things. You take pride in a job well done.

Same.

I built my business by treating marketing like you treat your craft—with skill, intention, and zero tolerance for BS.

My signature system, THE STRATEGIC REMODELER blends smart Facebook and Google ads with a fully built CRM, automated lead follow-up, email marketing, and performance tracking that shows you exactly what’s working (and what’s not).

Not just clicks.

Booked jobs. Real ROI.

I don’t do cookie-cutter campaigns. I don’t ghost after launch day. And I sure as hell don’t call vanity metrics “success.”

Just proven systems that bring in the right leads—and saves you from printing one more Comic Sans yard sign or flyer that the neighborhood dogs just pee on anyway.

If you’re done duct-taping your marketing together, and ready to grow with strategy that actually works... I’m your girl.

Let me build you something badass—while you eat a gas station burrito on your way to the next bid. 🌯

Cause ain't nobody got time to figure out all this marketing sh*t on their own.

If you wouldn't approve of your mom DIYing her kitchen reno, don't be the biz owner that DIY's their marketing.

Get in touch with me today!

-Melanie

This site is not a part of the Facebook™ or Instagram™ website or Meta Platforms, Inc. Additionally, this site is not endorsed by Facebook™ or Instagram™ in any way. Facebook™ and Instagram™ are trademarks of Meta Platforms, Inc.

DISCLAIMER: Any sales figures mentioned on this site, in marketing materials, or on my Facebook™ page are based on personal results and those of my extended team. These examples are provided for illustrative purposes only and are not guarantees of future performance. Your results will vary based on multiple factors, including your industry, service area, experience, capacity, and willingness to implement strategic recommendations.

I benefit from advanced training, mentorship, and ongoing collaboration with a team that studies what works—and stays up to date with platform changes and marketing trends. All serious business growth requires risk, investment, consistent action, and sustained effort.

If you understand and accept those realities, you're invited to book a No-BS Strategy Call to explore whether this approach is right for your business.